Global Marketing Assignment Essay Example | Topics and Well Written Essays - 3500 words

Global Marketing Assignment - Essay Example Macro environment is the larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces. The SLEPT Analysis is a useful starting point for the analysis of an organizations external environment and the forces at which it works like Hennes & Mauritz. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieve the objective of an organization. H&M faces challenges in Japanese market in selling goods. H & M has collaborated with Madonna 3 for their promotion, which is a good decision, and for being a famous singer in all over the world as well as Japan and a symbol of fashion and style; Hennes would gain vast and successful market in Japan. H & M Hennes & Mauritz AB is a Swedish clothing company with outlets in different market of Europe and the U.S. The principal activity of this company is retailing of fashion clothing.